By Designswan Anastassia Elias, from Paris France, is a full-time artist and illustrator and her preferred medium is paper collages and paintings. With a quirky canvas and steady hand, she created these fantastic scenes inside empty toilet paper rolls. With the right lighting these scenes burst to life; silhouettes in a land of cardboard.
A Lesson in Building a Better Promotional Offer
from MarketingProfs Daily Fix Blog by Paul Williams There is a difficult balance we marketers and business owners face when creating special offers for our customers. It requires discipline and problem-solving to build programs to drive sales and awareness in the short run, without doing damage to the brand in the long run. This week, I received a promotional email from a local day spa. You know, massages, manicures and pedicures. In addition, it also offers a retail line of lotions and aroma therapy oils. The spa is positioned as a higher-end brand. Its pricing and build-out is higher than a quick-service …
“The State of Mobile Communications”: new report from Burson-Marsteller and Proof Integrated Communications
from B.L. Ochman’s blog by BL Ochman Now is the perfect time for businesses to jump into mobile communications, says “The State of Mobile Communications,” a newly issued report by Burson-Marsteller and Proof Integrated Communications (where I am Managing Director of Emerging Media.) The report provides recommendations based on the implications of a range of key mobile research reports, including: Companies who are not already engaging with stakeholders via mobile are missing infinite business and revenue-generating opportunities created by exponential mobile growth. And, once mobile is even more pervasive in a few years, businesses who are not in the mobile space risk being …
What does RIM Need to Do to Stay Relevant in the Enterprise?
from ReadWriteWeb by Klint Finley It’s no secret that RIM is in trouble on Wall Street as it loses out in the consumer market to Android vendors and Apple. But what about RIM’s core competency, the enterprise? We’ve been covering the rapid adoption of Android and especially iOS in the enterprise, and the availability of device management alternatives to the BlackBerry Enterprise Manager. Is RIM in danger of losing business customers as well as consumers? We think so, but have a few ideas on what RIM can do to keep its competitive edge. First of all, let’s be clear: most of the Android and iOS …
YouTube Worldwide Continues To Expand With 4 New Languages
from SocialTimes.com by Megan O’Neill The collection of languages on YouTube is continuing to expand, with the addition of four new languages today. YouTube users can now surf the video site in Croatian, Filipino, Serbian and Slovak. That brings YouTube Worldwide to a total of 28 different languages, which is an increase of almost 50% from the beginning of the year. And international YouTubers can expect the site to launch even more languages by the year’s end. According to the YouTube blog, the video site hopes to offer the YouTube experience in 40 different languages, which is double what they offered at the beginning …
Line Envelopes with a Map Showing Your Return Address
by Stewart Mader Turkish designer Beste Miray Dogan makes envelopes lined with a map showing where the letter originated. A clever way to advertise the location of a shop, restaurant, or office.
Building Competing Messages With Graphics
By futurechanges.org A debate is taking place here in New York over a proposed office tower across from Madison Square Garden. 15 Penn Plaza would bring 67 stories of Class A office space to the doorstep of Penn Station, the nation’s busiest rail hub, as well as much needed transit improvements to the subway stations around Penn. However, the owners of the Empire State Building say the new tower will obstruct views of one of New York’s best-known buildings. The City Planning Commission has already approved the project, and in advance of a vote by the City Council this week – …
iPad Proves Popular With Enterprise IT Buyers
by Stewart Mader Ben Worthen of the Wall Street Journal reports on robust interest in the iPad from the business world, which was initially reluctant to consider the iPhone when it debuted three years ago: Businesses are behaving differently with the iPad, in large part because the new device is starting out as more of a known quantity from a technical standpoint. The iPad runs the same operating software as the iPhone, which has been enhanced with a number of business-friendly features. In addition to using the familiar and business-friendly iOS, the iPad has two big advantages that businesses can’t ignore. It …
Five Freemium Features Needed For Facebook
by Darnell Clayton Despite Google’s global grip on our planet, Facebook has emerged as one of the premier sites not under the search giants influence (minus a few mobile details of course). While its 500 million plus users appreciate the fact that Facebook is free, truth be told the social network can not rely on Facebook gaming credits and advertisements forever (especially if the world enters a double dip recession). Although it would be foolish for Facebook to charge users to access the site (as that would benefit the upcoming Google Me), there are at least a five freemium features they could offer which …
Yelp Continues Roll Out of Daily Deals
Yelp has unveiled a Daily Deal for its San Diego members, offering an official glimpse at the pending service-wide Daily Deals program that the company is readying for release. Earlier this summer, select Yelp users in the Sacramento area noticed Groupon-like deals appearing in the right-hand side of the home page. At the time, Yelp confirmed that a Daily Deals product was in the works. Today the company is revealing more about the initiative and promises to begin testing the program in New York and San Francisco soon. “We have been working with some of the best local businesses — as identified …